Vitaene C sponsored 20 runners who wore Vitaene C branded T-Shirt. They were selected via Facebook/Instagram competition. The competition reached 500,000 online users in UAE and we received more than 2,000 entries.

In addition to massive on site sampling in the booth, Vitaene C was present in Adidas booth, Marathon VIP Lounge and Marathon Media Room. The team also had some branding near the start/finish line.

Almost 700 cases of Vitaene C were distributed by the team among the runners and audience on the Marathon day.