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There is a great reason hundreds of brands, partners and millions of customers rely on us.

When we started our journey in 1968, our vision, NTDE, was created to do more than sell or move goods from A to B.

Our purpose was to add value every step of the way. To innovate, help customers and partners reach their goals. NTDE holds on to this philosophy even today. We continue to redefine supply chain and international distribution in the Gulf region.

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Our Mission

NTDE Groups work on a solid foundation of 5 priorities to achieve sustainable growth; our customers, our partners, our employees, our community and our services.

Our employees

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We choose only the best, most experienced and qualified staff for NTDE Group. We reward commitment and loyalty and make sure we take care of not only our employees, but those most important to them - their families - too. We offer ongoing training and development with regular motivational programmes, and take great pride that our staff choose NTDE Group as their career and stay with us long-term. NTDE Group operates as a team and every member of our team, from the top of our organisation to the bottom, is valued for their commitment and contribution. Together, our strength drives us forward.

Our partners

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We are selective in our choice of partners. This goes beyond financials, products or contracts. NTDE looks for relationships, shared values and synergy for the long haul. It is no surprise that brand partners have been with us for decades.Their growth, success and ours have been mutual.Let us partner and create a solution where everyone benefits.

Our customers

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The purpose of NTDE or any business is to create a customer who makes customers. The customer who pays our bills, drives growth, defines success and turns the wheels of demand and supply.To this end, we are committed to supplying customers with the best in terms of quality, price, convenience, and positioning and features. We strive to understand their needs, aspirations and exceed their expectations.We have achieved this goal by selecting the highest quality projects, brands, and ventures to ensure all customer needs are met.Our journey over the past 50 years started with the customer and continues to be so.

Corporate Social Responsibility

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At NTDE Group, we place great emphasis on our privileged position.We do not see it as a checklist in a box or as a marketing exercise. We believe it's our responsibility to give back. In the simplest terms, a responsible business leads to a success. It attracts the best people, suitable partners, it makes the brand trusted, enhances and forges successful relationships.When we help customers, they create jobs, more value and, in turn, help their community. In the simplest terms, a responsible business leads to success. It attracts the best people, suitable partners, makes the brand trusted, enhances and forges successful relationships.Our sustainable practices, corporate philanthropy, voluntary work, charity drives help the underprivileged. We ensure our every action positively impacts the community in the best way possible.

Quality is not a choice

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We are selective with all our products, services, ventures, and global partners, to ensure only the highest quality is delivered. We abide by all relevant international quality standards and practices and obtain certifications to show our clients, customers and partners our commitment to quality.We follow the European Foundation for Quality Management (EFQM) Excellence Model and the American model of continuous improvements.

Our Team

Our people drive the NTDE Group. Their expertise, commitment, and loyalty made us what we are today and will mould the future.

Comprising 40 Nationalities, 2,000 professionals across religions, genders, backgrounds, we choose the best. We look beyond qualifications. We look for a team excited to create value, learn and go the extra mile.

With competitive packages, benefits, training, and a positive multi-cultural environment, we take pride that our staff choose to be a part of the NTDE Group family for the long term.

Our Vision


To be the leading logistics, distribution and retail operator in the GCC region committed to sustainability values that will drive the group’s growth.

Our Growth

The numbers speak for themselves. At NTDE, our track record proves our commitment to growth. From humble beginnings in 1971, when Dubai was young and finding its place on the global map, we capitalised on our strengths.

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Sustainability: Responsible Growth

We at NTDE Group believe any business can last if sustainability is built into all business model aspects to deliver responsibly and resourcefully.

From a grass root level, we are constantly implementing more sustainable solutions: adopting recycled packing, introducing innovative logistics, investing in electric vehicles and route optimisation technologies, and developing people to help incubate our following big ideas.

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Innovation

NTDE believes innovation is fundamental to success. Adapting the latest given us the edge and create more value for customers and partners.

Our IT experts constantly push the envelope. We invest more each year in R&D, so we are at the forefront. For example, we invested US$2.2 million in developing PALM, our in-house ERP software.

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