Having several activities involved, including tasting of TABASCO infused Mediterranean appetizer dips such as (Hummus with Chipotle, Minted Labneh with the original red pepper sauce, and the famous Guacamole with TABASCO green) in addition to mini chocolate muffins and Tabasco Habanero sauce and off course the original famous special Pepper Mashes (Fresh & 3 years aged) which initiated a curiosity among the consumers in order to discover the original peppers used in Tabasco pepper sauce.

Taste of Dubai was a great opportunity to reach over 25,000 of most sophisticated consumers from different nationalities. We have also gained great brand awareness and exposure during the event which was attended by world class celebrity chefs, restaurant managers and members of the press.