Through a series of visual stories from beneficiary countries, the Dubai Cares “What If?” Ramadan campaign draws attention to the realities faced by children in the developing world and the impact that lack of education holds for their future.

The campaign encourages the UAE community to take a step back and imagine the lives of children in developing countries, who have to forgo school to help their families earn a living. It also asks UAE residents to step into the shoes of those children who have no access to education, clean water or sanitation facilities for example, and recognize the hurdles primary-age children in developing countries have to face on a daily basis.

How can you support?

1. The UAE community, both individuals and corporates are invited to get involved in Dubai Cares “What If?” Ramadan campaign by:
2. Donating via SMS by sending the word "donation" to 9030, 9090, 9300, 9600 and 9900 to donate AED 30, AED 90, AED 300, AED 600 or AED 900 respectively through our Official Telecom Partner etisalat
3. Donating via SMS by sending the codes (TB) or (CW) to the above numbers to donate the respective amounts (for Meraas Properties visitors at The Beach and Citywalk)
4. Donating AED 50 by visiting Dubai Cares stand at The Star Atrium in The Dubai Mall from June 30 to July 19 to participate in building a classroom
5. Donating AED 50,000 and becoming Dubai Cares Ramadan Campaign Patron
6. Donating AED 5 or more to your purchase at any of Landmark Group’s retail outlets
7. Posting a photo of your Kiri dish on Instagram with the hashtag #kirifeeds; Kiri will make a donation to Dubai Cares
8. Instant Cash Discount Coupon offers produced by Integral Shopper and distributed through all Lulu stores in U.A.E; AED 1 will be donated to Dubai Cares for 1 coupon redeemed in your store
9. Buying the "Gift of Giving" magnets from Chalhoub Group UAE stores where proceeds will be donated to Dubai Cares
10. Buying coffee from Circle K outlets where a percentage of proceeds will be donated to Dubai Cares. You can also round up your bill and donate your change to Dubai Cares
11. Purchasing Gold Islamic Dinar coins from Gold Holding where a percentage will be donated to Dubai Cares
12. Clicking “like” on Champion Cleaners Facebook page; Champion Cleaners will donate AED 1 to Dubai Cares for every “like”
13. Participating in the charity event organized by UAE Financial Markets Association on Tuesday, July 15, where various items will be auctioned off and proceeds will be donated to Dubai Cares
14. Using discount coupons from Unilever to redeem 5 dirhams that can be donated to Dubai Cares
15. Making online donations at www.dubaicares.ae 
16. Conducting personal fundraising activities in support of Dubai Cares through www.justgiving.com/dubaicares. “Just Giving” is an online charity platform where people can raise money for a cause
17. Making a direct financial donation through bank deposit to Dubai Cares account or with a cheque addressed to Dubai Cares

Dropping their contributions at donation boxes placed in various locations throughout Dubai

“Build a Classroom: Change their Reality” stand at The Dubai Mall

Join us at the Star Atrium of The Dubai Mall to participate in Dubai Cares interactive stand from June 30th to July 19th, 2014. The “Build a Classroom: Change their Reality” mall activity will give the UAE community the opportunity to build a simulated classroom through their donations, a symbolic way allowing people to experience first-hand what their contributions can achieve for children in the developing world.

Part of Dubai Cares ‘What If?’ Ramadan campaign this year, the classroom will serve as a symbol of the change the organization is instigating in 35 countries around the globe through the support of the UAE community. The symbolic ‘brick by brick’ construction process of the classroom will take place every time a AED 50 donation is made at the stand.

In addition, the contributors will have the opportunity to leave personalized messages on the bricks as part of the classroom building exercise. Visitors to the stand who make donations will also be able to get their pictures taken while participating in the activity. Pictures will be pinned on a photo wall at the stand and hard copies will be handed to participants as souvenirs. In addition, the activity features a kids’ area where children can paint and pin their artwork onto an art wall.

Dubai Cares has created a custom hashtag - #whatif - for its Ramadan campaign and encourages the UAE community to spread the word through social media platforms in order to increase awareness and donations.