It represents the UAE's transition from feeding the hungry and quenching thirst, to nurturing the mind and the soul during the holy month of Ramadan.

NTDE, one of the leading distributors of international consumer brands in the region, is pleased 'To announce its support for the Reading Nation funding initiative to promote literacy and life-long learning across underprivileged communities around the world.

Mr Farid Ahmadi CEO of NTDE said 'On Behalf of NTDE it's our honor and privilege to contribute an amount of Three Hundred Thousand Dirhams to Dubai Care for the Reading Nation campaign to support and achieve the target set of distributing 5 million books worldwide'.

This campaign was launched under the direction of His Highness Sheikh Mohammed Bin Rashid Al Maktoum and in partnership with the Mohammed Bin Rashid Al Maktoum Global Initiatives, Dubai Cares and the Emirates Red Crescent. His Highness Sheikh Mohammed Bin Rashid Al Maktoum announced that the UAE "will be a pioneer in our region in issuing a law to promote and support reading". In an effort to provide children in developing countries with the same opportunity.